How Local Businesses Can Use Video to Rank Higher on Google Maps (The Complete Guide for 2025)
If you’re a local business, Google Maps is no longer optional — it’s the battleground for visibility. More than 70% of searches for local services never reach a website. Customers simply open Google, see the top three map results, skim photos and reviews, and make a decision on the spot. So… how do you land in that top 3 spot, earn more clicks, and convert more local customers? Answer: Use video strategically in your Google Business Profile, website, and social ecosystem to fuel your local SEO — and do it consistently. Video has become a massive ranking signal, engagement magnet, and trust-builder for local searches. Yet only a tiny percentage of small businesses leverage video in a way Google rewards. This guide will show you how.





















